choices, choices

Decisions, well made.

What is the relationship between business building and decision making? How can we optimize our results with well-made choices at every step? This is why Jennifer Davis wrote Well Made Decisions and has built out a portfolio of services: to help build better businesses that obsess about customers and create value in the world.

For organizations of any type to be successful requires high-quality and high-velocity decision making. Even the most strategic decisions are not single events, but many workstreams that layer and combine to create a corporate culture and deliver results. Well-made companies are crafted one decision at a time. The success of our decisions involves the implementation of those decisions with excellent leadership, communications, and change and stakeholder management. Well-made companies stand the test of time because of their choices and everything that comes before and after.

Decisions we later label “good” balance speed and accuracy and address important priorities. This requires identification of a vision and proper framing of the day-to-day activities in pursuit of that vision, while being flexible on many of the details as circumstances and learning dictate flexibility.

With a track record of business success and failures to draw from, supported by scholarship, Well Made Decisions demonstrates a deep curiosity about the choices leaders make. We hope the book helps leaders and their teams make their decisions better and thus make their businesses thrive.